Interpretation and Definitions The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. For the purposes of this Privacy Policy: • Account means a unique account created for You to access our Service or parts of our Service. • Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority. • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to AFFPRO MEDIA LTD, London. • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses. • Country refers to: England • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet. • Personal Data is any information that relates to an identified or identifiable individual. • Service refers to the Website. • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). • Website refers to AFFPRO MEDIA LTD, accessible from affpro.media • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Collecting and Using Your Personal Data Personal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: • Email address • First name and last name • Phone number • Usage Data Usage Data Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device. Data Retention Policy We retain Your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy. The duration depends on the nature of the data, our legal obligations, and the business needs. Once data is no longer required, it will be securely deleted or anonymized. Legal Basis for Processing Personal Data We process Your Personal Data based on one or more of the following legal bases: • Consent: when You give us explicit permission. • Contract: when processing is necessary to fulfill a contract with You. • Legal obligation: when we are legally required to process the data. • Legitimate interests: when it is in Our legitimate business interest and not overridden by Your rights. Third-Party Data Sharing We may share Your Personal Data with third-party service providers to support our business operations, including but not limited to: • Hosting and server infrastructure • Analytics tools (e.g., Google Analytics) • Email communication platforms • Legal or regulatory advisors All such providers are contractually obligated to protect Your data and use it solely for providing services to the Company. Your Rights (Under Applicable Data Laws) Under applicable data protection laws such as the UK GDPR or EU GDPR, You have the following rights: • Right to access and request a copy of Your Personal Data • Right to request correction or deletion of Your data • Right to object to processing or request restriction • Right to withdraw previously given consent • Right to data portability (where applicable) • Right to lodge a complaint with a data protection authority Consent Notice & Acceptance By accessing or using Our Service, You acknowledge that You have read, understood, and agreed to the terms of this Privacy Policy. If You do not agree with this Policy, please refrain from using our Website and Services. Continued use of the Service following any updates will constitute acceptance of the changes.